In Pune, HDFC Securities is making stock market access easy and secure for tech-savvy investors who love trading on their phones. They’ve teamed up with Amazon Web Services (AWS), the top cloud provider in India, to create HDFC SKY, a mobile trading app. This app, built on AWS, allows thousands of transactions per second, giving investors a smooth experience. By choosing AWS, HDFC Securities is cutting its annual IT costs by up to half compared to using traditional infrastructure.
Recently, HDFC Securities, a major investment services provider in India, launched HDFC SKY on AWS. This app caters to 75 million customers globally, providing a user-friendly platform for trading shares, commodities, and more. HDFC SKY uses a straightforward pricing system, charging a fixed fee regardless of how much money or how many transactions users make.
Sandeep Bhardwaj, Chief Operating and Digital Officer at HDFC Securities, credits AWS for fostering a culture of innovation within the company. AWS has allowed them to experiment quickly and at a lower cost, driving innovation for their customers.
Looking ahead, HDFC Securities aims to enhance customer experiences using machine learning on AWS. This means more personalized and tailored services for users.
Vaishali Kasture, Director and Country Leader at AWS India and South Asia, notes the rapid adoption of cloud tech and AI in the South Asian financial industry. HDFC Securities, by partnering with AWS, can scale up resources as needed and create new and secure investor services. Leveraging AWS infrastructure in Mumbai and Hyderabad ensures compliance with regulations, disaster recovery, and data protection, providing a secure space for ongoing innovation in the financial services sector.