NIVEA, a renowned skincare brand, recently welcomed Geetika Mehta as its new Managing Director. In this role, Geetika brings a wealth of experience from the FMCG sector, where she has successfully steered both small businesses and large corporations in various global markets, including South Asia, Thailand, Brazil, and South Africa.
Geetika’s impressive background includes leadership roles and significant contributions to the success of brands she has worked with, such as Hershey India and an extensive 18-year journey at Hindustan Unilever Limited. NIVEA expressed confidence in Geetika’s ability to strengthen the brand’s position in the skincare industry, emphasizing her alignment with NIVEA India’s commitment to delivering high-quality products.
Geetika Mehta shared her enthusiasm for her new position, saying, “I’m really excited to be part of NIVEA India, a brand known for its trustworthy and high-quality skincare products. In the constantly changing world of skincare, my main goal is to bring in new ideas, improve customer experiences, and make sure that NIVEA remains the top choice for skincare among millions of Indians.”
In simpler terms, Geetika Mehta is the new boss at NIVEA, a brand many of us trust for skincare. She has a lot of experience in making both small and big companies successful, especially in different countries. Before NIVEA, she worked at Hershey India for 2.5 years and spent 18 years at Hindustan Unilever Limited. NIVEA believes Geetika’s skills will help make their products even better, and Geetika is excited to lead NIVEA towards more innovation and great experiences for customers.